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Farming Ahead

9/24/2015

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A lot of the farms I’ve worked with recently who are really crushing it put a lot of time and effort into “farming ahead.”

All farming requires farming ahead to some degree or another: the act of planting a seed in anticipation of a harvest weeks or months later involves looking out months in advance and taking action now based on what you want to be true in the future.

But the farmers I’m talking about are farming ahead in much larger ways:

  • Rotating fields out of vegetable production for one year for every year they are growing vegetables (sometimes two years in a row), planting and managing cover crops to build soil and control weeds.

  • Cleaning spaces until they shine so that those spaces only take minimal maintenance during the production season.

  • Maintaining equipment in the winter so that when spring comes around, they just grease a few Zerks and they’re ready to go.

  • Building the biological and nutrient cycling in their soils to levels that don’t require amendment for multiple subsequent crops of vegetables.

  • Thinking through systems ahead of time so that they have the checklists and procedures clearly laid out before an employee steps on the farm, so that they don’t have to think about what to tell people and how to tell them.

  • Thoroughly planning planting and tillage schedules and maps so that in the rush of summer, they simply execute.

  • Making conscious decisions about scale and  income goals, rather than always scrambling for more.

What can you do now to get ahead for next year? What can you stage now to work on this winter?

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Picking the Perfect Winter Squash

9/17/2015

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The vast majority of winter squash out there is insipid and boring. Every now and then, the average consumer will pick a winner by blind luck, and they’ll be thrilled. But for every sweet and delicious squash they find, they get several duds.

The flavor, nutritional value, and keeping qualities of winter squash depend absolutely on the maturity of the fruit at harvest – and that’s not always easy to determine.

At farmer’s market, customers often asked me how to pick a good winter squash, to which I would invariably reply, “At my stand, you can pick any squash and we guarantee it will be sweet. But let me show you how to find a ripe squash in case you want to buy one from somebody else.” We were able to consistently charge up to three times the going rate for winter squash at farmers market by guaranteeing the eating quality of every squash we sold; at wholesale, we were able to push a 20% premium when we applied this to certain specialty varieties – acorn squash, not so much.

Eating quality in squash has two main components: sweetness and texture. Texture is largely controlled by genetics, although high storage temperatures can cause the flesh to become stringy. And while the sugar content has a large genetic component –think sweet corn – it continues to increase as the squash fruits mature. Nutritional content, especially carotenoid levels, also continues to increase while the squash is on the vine.

That’s why you want to leave the squash on the vine until they are fully ripe. Of course, sugar content and nutrition only increase when there is adequate photosynthesis, so disease and insect control to avoid defoliation is a critical component of getting a good squash harvest, even though you may get an acceptable overall yield without full leaf cover.

Good leaf cover also provides protection from a first, light frost. If you can get your squash patch through the first frost and into the Indian summer that often follows, it is possible to gain a couple of weeks of maturation time for your crop. But, in general, plan to get your crop out of the field before the first hard freeze.

Squash pick up a lot of sweetness during the cool nights of autumn. As they grow, most of the sugars plants produce through photosynthesis are combined and stored in the plant as starches and other large polymers. But in response to cold temperatures, so plants – including squash – break down some of this stored energy into “free” sugars such as glucose and fructose, stashing the sweet stuff in their cells to protect against frost damage. Bonus for squash eaters: that free sugar also makes the plants taste sweeter.

As an additional advantage, fully ripe squash store much better than even their slightly under-ripe counterparts.


Harvest Cues

Squash commonly grown in the northern part of the continent come from three species, all in the genus Cucurbita: C. pepo, C. maxima, and C. moschata. Each has its own cues for ripeness.

Because each plant ripens several fruits in succession, starting with the fruit closest to the central stem, entire fields of squash are never ripe at the same time. Harvesting consistently great squash means you have to leave some in the field.

Although many sources say that you should test all squash for ripeness by trying to pierce the skin with a fingernail, this is simply unacceptable in a commercial setting – how many customers want to buy a damaged squash?

Cucurbita pepos include the Acorn and Delicata types, as well as pumpkins. All pepos have a hard, angular stem with five sides (the “stem” on a fruit is technically called a peduncle, which is much more fun to say than “stem,” but not universally understood), and tend to produce smaller fruits than other species. Where they touch the ground – or anywhere that light is excluded from the skin – C. pepo fruits develop an orange spot that darkens as the fruit ripens. This spot may be large or small, depending on the fruit’s position, but regardless of the size of the spot it is the color that indicates ripeness – when the color of the spot looks as though the cinnamon has been stirred into the pumpkin pie filling, the squash are ready to harvest.

As an initial cue on pale Delicata-types, we also taught our crew to look for a dark green stem and a mellowing of the fruit color from yellow to an earthier shade before turning the squash over to check for the spot.

Cucurbita maximas, including Buttercups, Kabochas, and Hubbards, are characterized by their large, spongy stem that turns corky as it ripens. As the name indicates, these also tend to be the larger fruited varieties (in fact, the world-record “pumpkins” are actually maximas bred to resemble the traditional jack-o-lantern style squash). The first of the maximas tend to ripen after the first of the pepos. To judge ripeness, look at the amount of the stem that has turned corky – you want to see at least 75% of the stem take on a corky texture before harvest. A larger percentage of corky stem is also acceptable.

C. moschatas, such as the Butternuts and Cheese types, have rambling vines and a hard, angular stem that flares out noticeably where it meets the fruit. Most of these ripen from a greenish-hued fruit to more of a peanut color. The greenness also fades from the stem when the fruits are ripe.

At the outset of each squash season, I liked to walk through the field with the harvest crew sampling raw slices of the various varieties while looking at the harvest cues. It’s easy to taste the difference between marginally ripe fruits and the fruits that will make a customer sit up and take notice.

It’s worth noting that squash plants set flowers starting at the central stem, and continuing out along the vines. Fruits will ripen in this order, as well. If you find a ripe fruit, every fruit closer to the center of the plant is also likely to be ripe.

How to Harvest


To harvest, I like to cut the stem right where it joins the vine. Because we hand-packed our squash into crates and bins, we didn’t have to worry about squash bumping into each other and making gouges with the longer stems. If you’re using a harvest conveyor, you might want to cut the stems shorter, especially for the pepos and moschatas.

It’s important to make the cut square to the stem. For the hard-stemmed varieties, I like a sharp bypass pruners to make the cut. In my experience, long-handled loppers encouraged a stooped posture and were difficult to control precisely, whereas pruners provided a precise cut and encouraged more ergonomic squatting.

Curing is always a source of debate among squash enthusiasts. We settled on not curing our pepos, but going ahead and curing our maximas and moschatas. It certainly does no harm.

Curing is best done at 70 to 80 degrees F in a dry place – conditions that are not uncommon after the first frost in New England and the Upper Midwest. Squash can also be cured in boxes, as long as you ensure adequate air circulation.

Picture

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The Right Time to Learn

9/10/2015

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When is the right time to learn Taekwondo?

Before three guys jump you in a dark alley.

When is the right time to invest in the hardware and operational systems for an irrigation system?

Before the drought sets in.

When is the right time to establish boundaries with your children?

Before they get to high school.

When is the right time to forge a good working relationship with your employees?

Before pea and strawberry harvest really kicks in.

When is the right time to upgrade your food safety practices?

Before the government or your customers demand them (and certainly before an outbreak is traced back to your operation!).

When is the right time to talk to the bank about a line of credit?

When you have so much money that you don’t need to borrow any.

Of course, it tends to be when you’re standing there staring at three guys with scowls and big sticks that we think to ourselves, “I wish…”

So much of farming and farm life is about preparation and anticipation - it’s actually something we’re pretty good at, as farmers. When’s the right time to plant lettuce seeds? About ten weeks before you want to pick it. The trick is transferring this understanding to the other important areas of the farm: the business, the infrastructure, and the family life.

This is why I encourage my clients, right from day one, to:

  • Keep detailed financial records and create the three annual financial reports - a balance sheet, an income statement, and a monthly statement of cash flows;

  • Keep detailed production records, even if you aren’t certified organic;

  • Schedule time with children and spouses, even when, if time was measured in nickels, you wouldn’t have two to rub together;

  • Write a business plan, even if you aren’t taking it to the  bank or investors;

  • Put time into training employees - especially supervisors! - even if you are bringing people on during the spring rush.

  • Invest in an irrigation system - including water capacity - that can keep your farm running during a generational drought (and make irrigation pretty easy the rest of the time!).

(It’s also interesting to note that practice is not just about managing the big scary things - it also has a way of making your business, and your life, better as you go through it.)

What are you doing to anticipate and avert potential crises on your farm?

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Transition Times

9/3/2015

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When I was in high school, I spent a couple of years running triathlons. This was back in the early heady days of the sport, when the whole idea of stacking swimming, biking, and running together was relatively new. I spent hours poring over the pages of Triathlete magazine trying to divine the secrets of how to improve my swimming stroke or the right way to move my foot during a pedal stroke. And because I lived in Seattle at the time, I spent day after day during the dark and rainy winter on my bike on the indoor trainer, watching Scott Tinley and Scott Allen run the Ironman again and again and again on a VHS tape of the Wide World of Sports.

The Ironman consists of a 2.4-mile swim, a 112-mile bike, and a 26.2 mile run (I ran considerably shorter versions of a triathlon). The best competitors finish in a little over eight hours, while the course is open for a total of seventeen hours on race day. As you can imagine, the television coverage of somebody swimming 2.4 miles or biking alone for 112 miles just isn’t all that exciting.

What was exciting, though, was the transition from one part of the event to the other. A competitor would emerge from the water and dash along the sand to a huge field of bicycles, find the right aisle and stall for his bike, sit down on the pavement to slip into biking cleats, strap on a helmet, get on the bike, and head off. Hours later that same competitor would come in from the bike ride, dismount, park the bike, sit down on the pavement to switch from bike cleats to running shoes, remove the helmet, and start off on a run that for most people would be a lifetime accomplishment.

It was an amazing flurry of gear and limbs between hours of monotony, and I was somewhat surprised to learn that the world-class triathletes worked hard to optimize the process – Shoes or helmet first? Laces or velcro? The best way to get on and off the bike? – and actually practiced their transitions.

Transitions matter – and not just because the spread between first and second place at the Ironman occasionally comes down to seconds instead of minutes. Yes, transitions take time, but they also put together the pieces needed to make the next segment work (if you’ve ever tried running with improperly tied shoes or a folded over tongue, you’ll know what I mean).

Perhaps more importantly, they set the tone for the next segment of the work.

Depending on the day and the farm, market farming can seem like nothing but transitions, from the small – “We’re done harvesting the salad mix, let’s move onto the radishes.” – to the large – “Summer is coming to an end and we’re shifting from harvesting what we need week by week to really bringing in the harvest.” – to the huge – “We’re moving from this piece of property to that new one over there.”

Here’s what I learned about transitions from watching the Ironman:

  • Plan for your transitions. The more you can think through what’s involved switching from one thing to another, the better you’ll perform: in a race, you certainly don’t want to have any confusion about which way to turn as you come out of the bike corral. Don’t arrive at the end of the salad mix harvest without knowing what the next job is and how you’re going to get the crew from here to there and what needs to happen along the way – are you driving or walking? Do you need to move tools? If you’re heading back to the packing house with the crew, how long do you want to take for bathroom and water breaks? If you’re transitioning between seasons, what equipment are you going to park (and where) and what are you going to get out?

  • Have what you need ready to go. You don’t want to have to gather harvest containers and knives while your crew waits, so have the tools that you need waiting for you. For bigger transitions – such as those between seasons – make sure you have the necessary tools and equipment ready well ahead of needing them. October is not the time to be fixing the root harvester, and May is not the time to perform annual maintenance on the flame weeder.

  • Manage the resources you’re transitioning. When you’re getting off the bike after 112 miles to begin running a marathon, you don’t expect the muscles in your body to make a snappy transition – instead, you spend the last few miles of the bike ride spinning pedals backwards and stretching the back and arms in preparation for the run. The same is true for managing the people in a transition. Can you send two people ahead to the next job before the current one is finished, so that you have less people standing around after their crates are full on the current task? Should somebody start putting crates on the wagon while everybody else finishes?

  • Pace matters. It’s probably not necessary in every situation to run from one crop to the next (although that might be kind of fun), but making transitions into a deliberate process can help everybody maintain momentum. Starting and stopping require time and attention, and keeping things in motion, even if you’re changing direction, can reduce the effort required to slow down and speed up a task.

In a triathlon, managing transitions well doesn’t make up for a lack of time spent training for the athletic portion of the event, but it can go a long ways towards creating a feeling of calm control and setting a tone of efficiency; and occasionally, it can make the difference between winning a race or not. On a farm, managing transitions well won’t make up for slow pickers, bad attitudes, or a general lack of timeliness, but it can make a tremendous difference in the way the next piece of work turns out.

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A Day in the Fall Is A Week in the Spring

8/27/2015

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Here we are in the middle of August, and Wisconsin is experiencing a bit of a cold snap. It’s a reminder that the changing of the seasons is, as always, under way.

As we move into the fall, day length begins to shorten at the same time the high temperatures give out. As a result, plant growth begins to decelerate, and that deceleration has a cumulative effect.

Along the 43rd latitude, where I have spent most of my life, there were 890 hours of sunlight between April 15 and June 15; there are 728 hours of sunlight between now and October 28, which is about the time we’d like to be out of the field around here, and pretty much when it’s too cold for things to grow outside.

As a farmer-friend told me long ago, a day’s difference in planting in the fall is like a week’s difference in planting in the spring.

While timelines matter at all times on the farm, it becomes doubly important with fall plantings. Spinach seeded on August 15 will size up for a November harvest, while spinach seeded September 1 probably won’t.

Cover crop effectiveness is especially enhanced with early plantings. Barley and peas seeded now will put on substantial growth before winter-killing, building carbon and protecting the soil. Two weeks from now, that cover crop will still make a difference for holding soil, but won’t put much back into the soil.

Solar Calculator

If you like this sort of thing (I do), you can download a rather comprehensive daylength calculator from NOAA.  It includes just about everything you would want to know about the sun’s location relative to your location. Pretty fun and geeky.

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A Pricing Rubric

8/20/2015

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Pricing can make or break your business, and you have to approach it with care - especially when making adjustments for customers buying in quantity. The less you charge for your product, the more certain you need to be that you are pricing it right, because the costs are going to be much closer to the price that you receive.

First, you’ve got the cost of the product. This is what it takes to actually make the thing - what it costs, including labor and overhead, to grow and harvest a carrot.

Second, you’ve got the cost of selling. This is the money and time that you spend to get the thing to market, sell it there, and get it back home. You might want to think of this as an entirely separate division of your farm - or even another “business” entirely - as the processes here bear very little relationship to those of actually farming.

If you do a farmer’s market, this is the time to load the van, drive to the farmer’s market, set up, sell sell sell, break down, load the van, drive back home, and unload the van. It’s the cost of fuel and a market stall. That’s a lot of time and money, and you should get a lot of money for it.

If you take orders from stores and restaurants, this is the time it takes to send out information about what you’ve got, answer questions, take the orders, put the orders on pallets, load the truck, write the invoice deliver the product, and drive back home. It’s the cost of fuel and boxes. It’s probably less time and money per carrot, and you’re probably going to get less money for it.

This is a key point: you lower your per-unit price when you lower your per-unit costs. If you are taking orders from a restaurant for one bunch of carrots at a time to make up a $25 sale that you deliver, that’s not a wholesale sale, even if it is a business-to-business sale. It should be priced at retail prices. (When my business shops at Staples, I pay the same prices that I do when I go there for my daughter’s back-to-school supplies.)

Likewise, when you sell something to a food hub or a distributor, it may not make sense to take a lower price than you already get for selling to stores and restaurants unless they are buying in a quantity that significantly reduces your cost per carrot sold.

Third, you’ve got the risk of selling. When you sell a product at farmer’s market, you harvest, wash, and pack that product without ever knowing if you will sell it. If it rains, if there’s a big game on, if traffic is bad… you might wish that you had taken less product to market. Every carrot you sell has to pay for the other carrots that you took but didn’t sell. (The bank charges higher interest for risky loans because they still have to make money on the loans that don’t get paid back.)

When you take orders before you harvest, you reduce your risk because you can harvest only what you’ve already sold. This lowers your effective cost per unit, because you don’t have the risk of harvested, but unsold, product.

Take the time to understand the why behind your pricing levels for different customers and different quantities, and you’ll be one step closer to making great pricing decisions.

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Another Perspective on Management

8/13/2015

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I really like this definition of management: the organization and coordination of resources and activities to achieve a defined outcome.

But how do you do it?

You plan. You monitor. And you control. If necessary, you make a new plan.

If I’m want to go to buy groceries, I make a plan for how to get there: I’m going to head down East Washington to Baldwin and turn left, then turn right on Willy Street.

Then I get in the car and start driving. When I’m in the car, I monitor things at all different levels - I check the tires before I get in, and glance at the fuel gauge when I turn it on. I watch the speedometer. I check my mirrors every seven seconds. And as a I drive down East Washington, I watch for the landmarks that tell me I’m getting close to Baldwin. I also pay attention to where the car is actually going - I’m almost always a little bit off to the left or to the right, and I make constant little corrections to stay on track.

If I stop paying attention to keeping the car on track - if I decide to send a text, or to check my email - suddenly a few seconds can go by and I’m waaaay off track, with potentially disastrous consequences. Constant monitoring and small corrections keep me on the road; when I stop monitoring and correcting, I’ve stopped managing, and suddenly things can careen crazily out of control.

(I went cold turkey on texting and emailing while driving over 18 months ago, and I’m still going strong. Nothing’s that urgent.)

I want to monitor the right things at the right intervals. I don’t need to check the fuel gauge as I drive down the road, and I don’t need to check the oil every time I get in the car (at least, not in this car. I’ve had cars where it was prudent to do so).

If something happens that’s very much not to plan - I miss my turn on Baldwin Street, or I run over a nail - I go back to square one and replan. This might mean that I need to turn someplace else (if I missed my turn), or that groceries are off the list of things to do today entirely (if I run over a nail).

Here are some monitoring schedules you might think about applying to your farm business (these are by no means meant to be exhaustive. Sorry.):

Crops

Daily - Do the transplants need water? Do freshly seeded or freshly transplanted crops need water?

Weekly - What needs to be done on the farm? Scout for pests. Scout for weeds and weeding opportunities. What’s ready to harvest this coming week? In two weeks? What needs to be seeded or transplanted according to the plan? Did the transplants or seeds do what I expected them to do?

Yearly - How did the crops do? Did we perform according to plan? What went right, what went wrong? Do we need to plant more, or less, or earlier, or later?

Finances
Weekly - Are there bills to pay? Do I have money in my bank account? What’s my credit card balance?

Monthly - Are there any outstanding receivables? Does the bank think I have as much money as I think I have? How is my financial plan working out?

Quarterly - What do I owe the government?

Yearly - What do I owe the government now? How have my assets, liabilities, and equity changed in the last year? Did I make progress last year?

People

Daily - How is the work going? Are staff meeting standards? Is heat or cold an issue to be addressed?

Weekly - How are my people doing? Are staff meeting standards? Are there people on the crew who shouldn’t be? Do we need extra help? What’s coming up for family events?

Monthly - Do people know how they’re doing? What adjustments do we need to make? Am I spending enough time with my crew, my kids, my partner?

Yearly - Do I need more staff or less staff? Do we need to change the staff structure?

Yourself

Daily - Am I hydrated? Am I eating well? Am I giving attention to the things that need attention?

Weekly - What am I trying to accomplish right now? What do I need to do next? Am I getting enough sleep? How’s my healthy? Is my allergy season coming up? Would a visit to the chiropractor now prevent a bigger problem soon?

Yearly - Am I doing what I want to be doing? Am I heading in the right direction?

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Say What You Mean

8/6/2015

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I drove by a McDonald's recently. The sign on the front advertised Artisan Grilled Chicken.

I went in my local co-op and saw baby carrots that were just big carrots that were cut into pieces.

I went to farmers market and saw growers selling Sungold cherry tomatoes as heirlooms. Also, Green Zebra was released in 1983.

I've worked with any number of clients who call their experienced employees managers, but don't give them any decision-making power or the training to exercise it.

I have a daughter who says she's literally starving to death. She's not.

Various companies market CSAs that have very little to do with community, support, or agriculture - other than the fact that the food did originate with a farmer.

Language is a powerful tool, and its misuse does us all a disservice. I know my daughter isn't starving to death (that's what ramen noodles are for), but when I use language carelessly with customers and employees, I am setting myself up for misunderstandings and disappointments.

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Identify Yourself

7/30/2015

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About a month ago, I packed up Purple Pitchfork (and everything else in my life) and moved to Madison, Wisconsin. This Saturday, my partner and I finally made it to the farmers’ market on the capitol square - that’s the famous one here, and the largest in the country. It was a nice day, and we got some great eats, but I was surprised to see how many of the farmers simply didn’t stand out. There was a lot of beautiful produce - it’s clearly a good year for beets - and some unique items, but I was surprised at how few of the vegetable stands really set themselves apart from the sea of vendors.

On the other hand, the vegetable stands that stood out were largely the growers who have been at the market for decades.

When I go into Whole Foods or HyVee, I rarely see un-branded produce from national and international vendors - almost everything has a company name on the twist-tie, bag, or sticker. Sales are based largely on emotion, and brand identification creates a level of comfort for the customer - whether they are buying from a local farmer or an international powerhouse.

As local vendors, we should be capitalizing on the desire of our customers for connection and the corresponding comfort it brings by making ourselves and our products stand out, whether it’s at the grocery store or the farmers’ market. A beautiful display works for making the first sale, but it doesn’t help people find you the next week.

Even for a national brand like Bunny Luv carrots, the brand marker makes the product a known quantity. You want to be a known quantity as well. Your name and location provide a mental “hook” for your customers. That hook may allow them to feel comfortable with you as a person (“I know something about this person”), provide a conversation starter (“How far is it from Viroqua?”), or give them something to talk about when they get home (“This lettuce is from Rock Spring Farm”). It also provides a reference point that they can return to, or that they can refer friends and colleagues to.

Farmers’ market signage doesn’t have to be fancy, and it doesn’t have to cost a lot. For years, our farm identification at farmers market was written on a chalkboard with chalkboard markers. It was a simple, inexpensive, and flexible way to say who we were, and hung readily from our market canopy.

While some people identified my farm by name, I was always surprised at the number of people who didn’t know it, even after we added it to our awning and refrigerated truck. But everybody readily recognized two things about our stand: my hat (a vaguely Crocodile Dundee-style hat that I reserved for farmers market) and our homemade cedar display boxes. Very rarely did anybody come looking for Rock Spring Farm carrots in our early years, but they did come looking for “the carrots from the man in the hat.”

Other examples of market branding that I’ve seen over the years include:

  • Have everybody at your stand wear the same shirt. At Harmony Valley Farm’s market stand, each member of their staff was wearing a bright red shirt with the farm name and logo. Aprons work for this as well, and provide a little more flexibility.

  • Color-coordinate your stand. At Luna Circle Farm’s market stand, the awning and table cloth are purple (and it’s been that way for 20 years).

  • A frame around the stand that always has something hanging from it, whether it’s pepper ristras or garlic braids.

  • Hats are always popular, whether they are crazy (like the guy at Marsden’s Pure Honey, who wears a bee-hive on his head) or just distinctive.

(By the way, branding doesn’t have to be a look. If you’ve ever been to Pike’s Place Market in Seattle, you probably know the guys who throw the fish around - but you probably don’t know the name of their business.)

Most importantly, find a consistent way to make you and your market stand stand out, week after week.

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A Mnemonic for Keeping a Task Moving

7/23/2015

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When you’re working with a crew, slowing down or stopping work is bad. It disrupts a crew’s mojo, threatens timelines, and costs money (if you have a crew of six stopped for ten minutes, that’s an hour’s worth of wages).

The best farm crews I’ve worked with don’t let the work stop, but too many crews and too many crew leaders are willing to let a job come to a stop when something disrupts the work - most often, the lack of supplies like totes or twist ties, or the the need to move product out of the field.

Of course, it’s better to keep ahead of crew and product needs, but when a bump in the road looms ahead or suddenly appears, it’s worth asking three key questions:

What resources do I have to keep this job going? If I’m out of the right harvest containers, are there other containers I can use? If I’m out of twist ties, can we pick product into containers and bunch later?

Can I get more resources to keep this job going? Especially in a larger operation, can you call on somebody else to get you resources so that your crew can keep on working - this is almost always going to be faster than fetching the resources yourself.

How can I make productive use of this time? If a break in the job at hand is unavoidable, find a way to make the highest use of the available time. Can you prep for the remaining work to do - for example, can you strip bad leaves from the chard plants you are going to harvest when the containers get back to the field? Estimate the time involved in the break - should the crew move to the shade to rest, or should they wait by the tractor?  Find another way to be productive - is there some hand-weeding or plant maintenance nearby to tackle?

Having these questions at hand, or training crew leaders to answer them, can help keep things moving, even when things are hot and frustrating (or wet and miserable).

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A Practical Template for Crew Leadership

7/16/2015

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Leadership and supervision come naturally to some people, but for many others, the act of inspecting and correcting feels foreign and klutzy - something that’s often exacerbated by the fact that young people interested in working on organic vegetable farms often come from one anti-authoritarian perspective or another. The very act of monitoring other people’s work is not something most people learn in school, and telling somebody that their bunches of beets are too small, that their hoeing is too imprecise, or that they simply need to pour the crates into the brush washer a little faster, strikes right at the core of our own insecurities.

It gets much more difficult when our farms grow to a size where we need other people to step into this role.

At a practical level, the leader of a crew - whether it’s the farmer or somebody she has designated - needs to understand their role. Often it’s two-fold: do the job, and supervise everybody else doing the job. With so much on their plate, crew leaders can benefit from having some protocols for facilitating the best possible outcomes from the people whose performance they are responsible for.

Be the Anchor - First, a crew leader should, as much as possible, position herself at the end of any production line, so that she can check quality and direct changes. For example, if you're working the brush washer with your crew, be in the position of closing the boxes, rather than pouring the cucumbers in. This allows you to monitor the cleanliness and the quality of the resulting product. Likewise, if your crew is bunching beets and setting them on the ground, be the person counting the beets into boxes.

Less Talk, More Do - When giving directions, remember that you don’t have long. Experiential educators - the folks that take teenagers hiking or do jobs training in the garden - know that you’ve got to get your message across quickly. Yes, it’s valuable to provide context, but it’s just as important to get things moving. Provide context and training as you go. One of the most dispiriting things for a new manager is talking to a crew and seeing the blank stares you often get in return. We learn best when our bodies are in motion, so hit the highlights and get going.

Fifteen Minutes - Once a job is started, come back fifteen minutes later to make sure that things are going well. Give your workers the best instructions you can, then let them have some time to work things out. The first five minutes of a new job are often spent getting into the rhythm, the next five are right on, then the five minutes after that some of the instructions are forgotten. By coming back after fifteen minutes, you are inserting yourself at the right time to make corrections: before things have gone off the rails, but after problems have had a chance to surface.

Thirty Minutes - If at all possible, check in every thirty minutes after that. If you have to seed carrots down the road while your crew is picking chard, you probably won’t be able to pull this off (but don’t leave before that fifteen-minute check-in!). If you’re working near your crew, take the time to make an inspection. If you’re working the line with your crew, that thirty minutes is a good reminder to get your head out of the doing the work and to take a moment to focus on how things are going as a team - are we moving at the right pace? Are we getting the turnips clean enough?

(By the way, you need a timepiece - and one that’s not your cell phone. Especially if you have a smart phone, it’s difficult to check the time without checking something else. Put one on your wrist or on your belt loop so that you can see it without having to dig in your pocket - it’s a good reminder that farming is all about timeliness, for you and your workers)

Monitor and Correct Course - Leaders have to be willing to monitor performance and correct course when necessary. If you aren’t willing to do that, you can’t function effectively as a manager. You absolutely have to be willing to state the standard (“At ABC Farm, we expect everybody to bunch at least 50 bunches of kale an hour.”), comment on deviations from the standard (“You’re bunching 30 bunches an hour.”), and provide leadership on how to achieve the standard (“If you put the tote next to your right hand, you won’t be reaching across your body to put the kale bunches in it. That will make a big difference.”). If you’re not willing to do that, you need a different role.

An important part of monitoring is to keep an eye on when you expect a job to be done, and whether you have the resources, such as twist ties and totes, to finish the job. For some people, this is second nature - they just always seem to have an idea of how long a job is going to take, and they’re usually pretty close. I’m not one of those people, so I recommend making this estimate thirty minutes into a job (“We’ve bunched 300 bunches of kale in thirty minutes… we need 750 bunches, so we should be done in about forty-five minutes”), and again when the job is halfway done (“We’re halfway through the bed of zucchini, and we’ve filled 25 crates. We only brought forty with us, so we need to figure out how to get more out to the field.”).

You can use these tools as guidelines to keep in mind, or as a checklist to make sure you’re on track. Sometimes it’s helpful to use a more rigid structure (“I must check in with the crew exactly fifteen minutes after I’ve finished providing the initial instructions.”) as a way to establish new patterns. Once you get the habit firmly entrenched, a more casual approach may be suitable.

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Lottsa I Gotta

7/9/2015

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I gotta get better at record-keeping.

I gotta get that irrigation system fixed.

I gotta do something about that loan payment coming up.

I gotta keep the deer out of my field.

I gotta do better at managing my employees.

I gotta make some changes…

Working with farmers, I hear a lot of I-gotta. Unfortunately, I-gottas don’t do much for making change. Only I’m-gonnas make change. They don’t have to be big I’m-gonna’s - in fact, just the very next I’m-gonna necessary to move towards the I-gotta is often enough.

I’m gonna start carrying that pocket notebook and a cheap ballpoint pen.

I’m gonna test to see if there’s more pressure further up the line in that hose.

I’m gonna call my banker and ask for some input.

I’m gonna get online and research deer control for vegetable farmers.

I’m gonna try that idea from that book I read.

I’m gonna do things differently.

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Is It Part of the Job?

7/2/2015

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We all want to spend more time focused on the things we want to focus on. We want to farm, not (pick one or more) clean the packing shed, do the bookkeeping, fill out the records, market CSA shares…

Likewise, our employees want to get their jobs done - they want to bag the spinach, pick the chard, transplant the broccoli, rather than keeping the records and adjusting the transplanter.

Too often, critical tasks end up being “not the job.” I’ve seen large farms without records, discovered fields of freshly transplanted lettuce with the top of the soil block sticking out of the soil, and irrigation running with only half of the sprinklers turning - but at least the water was on, the lettuce wasn’t in the greenhouse, and the crops were getting harvested!

On my own farm, critical tasks often didn’t get the attention they were due, because they were treated as extras until the moment they had to be done - writing CSA newsletters, bookkeeping, greasing zerks on machinery, even the record-keeping (and we had a reputation to uphold!).

It didn’t change until we began to make things “part of the job.” Rather than writing CSA newsletters after the kids were in bed the night before deliveries, we began to dedicate time early in the week. I set up a system to rapidly sort bills and receipts as they came in to make bookkeeping easier, and set aside an hour a week to entering them into QuickBooks. We developed a system of written plans and instructions that were incorporated into the same sheet of paper where the records were kept, so that the record-keeping was already in the same place as the work that was being done.

We also worked to be clear about what the job actually was: harvest wasn’t finished until the quantities and fields were recorded in the right place;  and we stopped just “getting the lettuce out” and “getting the irrigation running” and started defining what done looked like.

To make something “part of the job,” you need to do one of two things: dedicate time and resources, or make the task inseparable from the work.

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It’s All Management

6/25/2015

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management
man·age·ment
/ˈmanijmənt /

1. The organization and coordination of resources and activities to achieve defined objectives.

Farm management.

Financial management.

Employee management.

Business management.

Holistic management.

Image management.

Social media management.

Relationship management.

Soil management.

They're all the same thing - management. And they all take dedicated time, energy, and attention to do well.

Management requires upfront planning – whether it’s annual crop planning, daily activity planning, five-year business planning, or even pausing to plan your very next action before diving into a task – and the positioning of resources – which may include money, people, knowledge, creativity, time, land, inputs, or just about anything else.

It takes monitoring and constant adjustment as the project or task moves forward.

It thrives on an ongoing awareness of all of the tools and resources you have available, and all of the activities that are happening as the thing unfolds.

And it requires knowing your objective, whether that’s ending world hunger or bunching today’s kale harvest.

When you work without a defined objective, or when you don’t monitor and constantly adjust, you’re stuck with the second definition:

2. The process of dealing with or controlling things or people.

And that’s just a whole lot less effective.

Not to mention, it’s not nearly as much fun.

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SWSWSWN

6/18/2015

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When it comes to dealing with sales, it's important to remember SWSWSWN.

Some will. Some won't. So what. Next.

Some folks will buy what you're selling. That's great.

Some folks won't buy what you're selling. It doesn't matter how good it is, how fair the price is, how righteous your growing practices are.

So what? That's business. Rejection of your product or your offerings or your price is not a rejection of you.

Move on to the next prospect, the next product, the next project.

(This works with crops as well as sales. Some crops will make it. Some won’t. It’s not about you, and it’s not always about your skill as a farmer. Sometimes things are simply beyond your control.)

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The Plan Never Survives First Contact with the Enemy

6/11/2015

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Farming, like war, rarely goes according to plan. But farming, like war, rewards careful planning.

The Prussian general, Herman von Moltka, noted that the plan of battle never survives first contact with the enemy. But he also knew that you never to go battle without a plan.

Why do all of that planning if it doesn’t survive first contact with reality? Because it’s the process, not the plan, that really matters.

Time spent planning is time spent assessing the objectives you want to achieve, the benchmarks you’ll need to achieve along the way, the resources you can bring to bear, and the activities you will need to coordinate to get there.

When you spend the time and focus to develop a plan, you develop a deeper relationship to the constraints and opportunities present in the field, whether it’s a field of battle or a field of vegetables. This increased awareness helps you make better decisions when the plan inevitably doesn’t work out.

Don’t abandon planning just because your plans don’t go the way you expect them to. Plan because it provides the information you need to know if you are on track, and, if you aren’t, how to bring things back to the center when it comes to meeting your objectives.

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The Month of Getting Things Done

6/4/2015

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In the North, June is the month of getting things done. Crops are flying into the field, weeds are growing, strawberries and peas are ripening. For us type-A farmer types, it’s time to get out there and Do, Do, Do.

But it’s not enough to just get things done. We have to get the right things done, and the things done right. More than at any time of the year, in June we need to take the time and set aside the mental energy to manage activities on the farm.

I don’t think anything is harder in the long days and fast pace of June. And I don’t think anything is more important.

Getting the Right Things Done – Now is the time to take the process of capturing, collecting, deciding, acting, and reviewing more seriously. When you’re standing in the firehose of reality, it’s the hardest and most necessary thing to do.

Pay attention to what has your attention. When you see something that may need a response, make sure you have a way to capture that information without having to solve the problem right that minute. Whether it’s a notepad or the camera on your phone, you need a way that the million distractions on the farm – I need to weed that field, what’s that bug, what if I had this tool – can get out of your head and into a place where it can actually do you some good.

Collect that stuff all in one place. Scraps of paper and pictures in the Gallery on your phone don’t do any good unless you get them into a place where you can focus your attention on decision-making. Email pictures to yourself, and put those notecards into an inbox on your desk so that you can…

Decide what to do. The time to decide what to do is not when you are standing there looking at bugs on your broccoli but need to be leading your crew. Set aside time each day to process through the items in your physical and email inbox and make decisions about what to do. Make decisions and write them down so that you can…

Do. Don’t let management turn into an excuse for inaction. (This is one my foibles.)

Review. Review. Review. You’ve got to stay on top of whether things are getting done right, and have a systematic way of gathering information about what’s going on with the things we’re managing. Review to-do lists at the end of the day to make sure things are getting done. Confirm with your employees that “we’re done weeding the carrots” means “the carrots have been weeded.”

Take time every week to walk every field on your farm to determine what needs to be done. You’ll notice things as you move throughout the farm every week, but taking time every week to intentionally observe what’s going on everywhere on your farm is a key success factor.

Then take time to allocate the time and labor you have available to get it all done, so that you can prioritize the things to do that will get you the biggest results, and head off potential problems at the pass.

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Drought Lessons

5/28/2015

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For many of my friends in the northeastern United States, the spring of 2015 is starting off with a nasty dry spell.

Even in a non-drought year, water often goes lacking on vegetable farms because of a lack of infrastructure, poor practices, insufficient monitoring, and a simple failure to get out there and put the water on that your crops need.

In 2012, during the extreme drought that we experienced in the Midwest, I had the opportunity to work with and visit several farms, as well as to drag my own farm through the dust. It was a great year to learn about what to do, and what not to do, when it comes to managing irrigation on your crops.

Use a Pressure Gauge – Running an irrigation system without a pressure gauge is like driving a tractor without a tachometer. Nozzles and drip emitters are designed to work at specific pressures (drip emitters are generally designed to work best at 8 – 12 psi), and you can’t judge those pressures by eye or by feel.

You want to check pressure at the beginning of your distribution lines. For drip irrigation systems and other low-pressure systems, I like the pressure gauges that are mounted on a stake, with a barbed poly connector to tie into the header line.

Monitor Soil Moisture – Nobody has spoken to me more strongly about the potential for irrigation management to maximize yields than Jim Crawford of Pennsylvania’s New Morning Farm. Jim monitors soil moisture using a standard soil probe, and the “Look and Feel” method for analysis. A soil probe like the JMC Soil Sampler with Footstep from Gempler’s lets you take a core sample twelve inches deep without too much bending; you can buy cheaper ones, but this is a nice option for making water sampling easy.

Most guides to monitoring irrigation with the “Look and Feel” method for monitoring soil moisture just duplicate information. Louisiana State University has a guide, Irrigation Scheduling Made Easy, with a better-than-average presentation of the concept and practical applications.

Keep in mind that most vegetables have fairly shallow root systems, generally from 6 – 18 inches. If you aren’t keep that area of the soil profile supplied with adequate water, you’re hampering your crop’s ability to perform.

Size Your Supply Lines – Irrigation systems, no matter how small, have supply lines, header lines and distribution lines. The supply lines get water to the field, header lines get the water to the distribution lines, and the distribution lines put the water in the field. These supply lines should be bigger (or at least not smaller) than the header lines, and the header line should be bigger (or at least not smaller) than the distribution lines.

Too many farms that I visited had supply lines that were just too small, reducing pressure and restricting the flow of water, which reduces the efficiency of water distribution. Beginning farmers especially were relying on garden hoses, the most expensive and least effective option for supply lines.

Set up Overhead Irrigation Systems Correctly – For most irrigation systems, lay out sprinkler heads such that the arc of each sprinkler just about reaches the next riser, and so that the sprinklers are offset from each other in adjacent lines. This ensures full, even coverage.
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Monitor Your System – You can’t just turn your system on and walk away. When you turn the irrigation system on, you need to check to make certain everything is operating correctly. Is the drip tape leaking? Are the sprinklers all rotating?

Water at Critical Growth Stages – If you have to triage your water supply, focus the water where it will provide the most benefit. Germinating succession crops is obviously critical if you want to keep a supply of vegetables in the pipeline. Pay special attention to water supplies during tuber initiation for potatoes; fruit set and sizing and tomatoes, zucchini, and other fruiting crops; and head sizing in crops like broccoli and cauliflower.

One farm I worked with during the drought had a massive crop of tomatoes that was essentially dry-farmed all summer long. Just as harvest was getting under way, they got the first drenching rain in months – and cracked every tomato on the vine, resulting in massive crop losses.

If You’re Not in a Drought – If you’re in the vegetable business for long, you will experience a drought sooner or later. In 2012, the farms – beginning and experienced – who had invested in adequate and practical watering systems had their most profitable year ever. Irrigation is one area of the farm where, when you need the capacity, you just can’t get by without it. And there is no reasonable work-around. I’ve watched vegetable farmers haul water in 1,500-gallon tanks during a drought, and it’s a money-losing proposition. Invest now. Not only will the investment pay off in a drought year, but an easy, efficient irrigation system pays off in increased yields every year that you use it wisely.

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First Responses

5/21/2015

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I once had a trained wilderness first responder tell me that when they had trained in disaster response, his instructor had told them on first arriving at the scene of a disaster, responders should first stop and smoke a cigarette.

During the five minutes that it takes to light up and smoke down, the responder has time to assess, observe, and plan for how to create the best outcome in a stressful and chaotic situation. Otherwise, a wilderness first responder might find themselves trying to save somebody who can’t be saved while somebody who could have been saved worsens to a point where they can’t; or doing CPR instead of calling in a helicopter; or failing to remove injured people and themselves from an ongoing threat.

We deal with small “disasters” on the farm all the time, whether it’s a crew standing around talking when they should be working, a crate of dirty carrots that got stacked with the clean ones going to market, or a door that got ripped off the field van when somebody backed up with it open. I don’t recommend smoking a cigarette every time you discover something isn’t the way it should be, but I do recommend taking the time to figure out what’s going on, assess the situation for what it is and the outcome you want to create, and figure out how you’re going to get it.

Before you jump in to try to fix a problem, it’s important to create the space between stimulus and response so that you don’t create additional unexpected problems, and so that you can respond with actions that move you further towards your larger goals, rather than just relieving the pressure.

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Delegate by Focusing on Outcomes

5/14/2015

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Every growing farm has had to struggle with letting go of tasks and responsibilities. I haven't met many people for whom delegation comes easily. Farmers especially suffer from the understanding that they are the best person to do the job, and the conviction that nobody can do it as well as they can.

For effective delegation, remember that people thrive on two main things at work: knowing what's expected of them, and having what they need to do the job. If you can provide those two things, you've gone a long ways towards effective delegation.

When you really flesh out what's expected when you delegate a task, you give people an important tool for figuring out the variables on their own. To do this, focus on the objective of a task, rather than the method. Objectives are rarely one-dimensional, like, "wash the carrots." Instead, they usually have multiple variables that contribute to achieving a successful outcome: "wash the carrots so that that they look ready to eat without any further cleaning, keep the leaves in good condition, pack them 18 to a tote in alternating layers of three; you should be able to do these 120 bunches in one-and-a-half hours. When you are done, put them on the market pallet in the cooler."

How will I know when I'm done washing the carrots? When they are clean enough to eat and the bunches are packed into totes as described and put away. How will I know if I did a good job? If the carrots are ready to eat, the tops are clean and in good condition, and I finished in less than 90 minutes.

When you give people what they need to do their job well, you set them up for success. What do they need? They need resources: information, tools, and time.

Tools: Give people the tools they need to do their job right - and make sure you include how to use them in your instructions. The best tools, like this asparagus knife, almost tell the worker how to use it without any further instruction (see this video: https://youtu.be/EE-ng8wvdhU). Take the time when you are delegating a task to remind workers of the tools they will need - and be as specific as necessary - don't just tell them to "get a hoe" when you want the work done with a collineal hoe, and they should remember to carry a sharpener with them.

Time: Too often, we delegate tasks without sufficient time for the worker to get them done. Remember that what takes you fifteen minutes to get done may take a newbie thirty minutes or more. And it really helps to know what you can expect from your employees. Measure how long it takes this year to equip yourself better to provide guidance in the future - if you consistently underestimate how long it will take a worker to complete a task, you set them up for failure and disappointment.

Information: When you delegate a task, work hard to give the right amount of information about how to do the job, as well as the desired outcomes. A neophyte carrot washer will need a different level of instructions about the best way to get the job done than somebody who's been washing carrots all summer.

Think as well about the obstacles a worker might face in completing their job. "If you run the pressure washer at too much pressure, you'll rip up the carrots; if it's set too low, you won't be able to get them clean."

And remember to ask right up front: "Do you have any questions?" You're probably delegating tasks so that you can get on to other things, but taking time in the moment to provide all of the necessary information will save you time and money in the end.

On a similar note, make sure that you check back in on a delegated task in fifteen minutes. That's enough time for somebody to get started, but not enough time to do too much damage in most situations.

Here's an inherent contradiction that you won't be able to get around: new workers tend to come onto the farm when your work is tremendously time critical - precisely when you can't afford to give detailed instructions. But just like putting seeds in the ground, providing good information to new workers is an investment in the future. (Also, just like putting seeds in the ground, the more you've been able to think this through in the winter, the better you'll be able to execute a plan for transmitting information.)

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Gets and No-Gets

5/7/2015

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When I was eighteen, I had a job delivering futons in Seattle. Mostly the job was riding around in the truck, because I was too young for the insurance company to cover me as a driver, and occasionally jumping out to carry a futon on my back up several flights of stairs.

One day, the guy who drove the truck turned to me and said, “Chris, there are only two kind of people in this world. Gets and no-gets. Be a get.”

As much as we try in the hiring process, we are unlikely to bypass the no-gets. Hiring is an insanely hard job, and even people who are hired and paid to do the best job of hiring still make mistakes – and lots of them. And despite our best processes and intentions, and despite the most intensive process of reviewing applications and interviewing, the no-gets slip through.

When bringing on a new hire, be ready for the idea that you’ve made a mistake. Identify mis-hires quickly, and move them on out rapidly – in general, employees don’t improve from their starting point when it comes to fundamental characteristics. Non-listeners don’t turn into listeners, and slow walkers don’t turn into fast walkers; slow bunchers can improve, but hustle doesn’t.

Most small farms don’t have the slack in their staffing to pay for no-gets. If you’ve put two weeks into grooming a new employee and don’t see significant progress, it’s time to move them on.

(By the way, terminating someone’s employment sucks. But it sucks worse the longer you keep a poor-performing employee on board - for you and for the employee. “This position isn’t a good fit” is much more believable at the end of week two than at the end of week six.)

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When to Get a Loan

4/30/2015

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When a banker provides a loan, she is expressing confidence in your business, and your business’ ability to repay the loan. Your job is to convince her that this is the case.

And the time to do this isn’t when you need a loan.

Even if you don’t have any reason to think that you might want  a line of credit to manage cash flow, it makes sense to establish a line of credit when you have plenty of cash, and when things look good in your farm accounts.

That may seem counterintuitive, but your lender wants to invest in a successful enterprise – not in an enterprise facing a cash flow crisis. So talk to your lender when you’re flush with cash, not when the noose is tightening.

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Not 2,000 Miles Fresher

4/23/2015

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Quality tends to fan out like waves. The Quality job he didn't think anyone was going to see is seen, and the person who sees it feels a little better because of it, and is likely to pass that feeling on to others, and in that way the Quality tends to keep on going. - Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance.

When I took over management of Beech Hill Farm in Maine - this was almost twenty years ago now - we harvested product for sale six days each week. On Mondays, Wednesdays, and Fridays, we would harvest for same-day deliveries to stores and restaurants around Mount Desert Island; on Tuesdays, Thursdays, and Saturdays, we would harvest for sale in the farm's store, which was open those days starting in late morning.

Six days of harvest every week, and everything done in a just-in-time fashion! Having come most recently from a farm that harvested large quantities throughout each week and delivered almost everything to a distant market on Saturday, I was frustrated at the multiple harvests of small quantities of product - I knew that we were losing a huge amount of time to switching between crops.

Then we went to meet with our wholesale customers that fall, and I heard again and again that, "The quality is great, but the lettuce just doesn't last."

I decided to change things up. Instead of harvesting six days each week, we changed our harvest to three days each week - Mondays, Wednesdays, and Fridays, for delivery and sale in the store on Tuesdays, Thursdays, and Saturdays. We got some push-back from the stores, because this meant they had to place their orders a day earlier - and our lettuce in the past hadn't been lasting for two full days, so they didn’t feel confident of their ability to predict what they needed.

I was surprised at the results. I had expected some modest gains, but we discovered that harvesting ahead, and the thorough cooling that resulted before we delivered our product, meant that product lasted much, much longer than it had before once it reached our customers' shelves. As a result, our customers actually increased their orders because our product was no longer super-perishable - over-ordering wasn't the huge risk that it had been before.

Plus, harvesting ahead saved time as we batched lettuce harvest into three days instead of six, reduced stress as we weren't working under deadline to get deliveries out the same day, and improved our customer service because any shorts became apparent a full twenty-four hours before our scheduled delivery. In addition, we were able to do deliveries in the cool of the morning, when tourist traffic was at a low ebb.

When I started Rock Spring Farm in Northeast Iowa several years later, we took this lesson to heart, and invested in a walk-in cooler our first year in production - and it made a huge difference. Rather than selling produce three days each week, we sold at farmers market one day each week. Our get-it-cold-fast philosophy gave us a huge marketing advantage, since we were able to guarantee a full 10-day shelf-life for our salad mix. We would often give away salad mix to customers who had already purchased theirs from another vendor, with a promise that it would still be good to eat the night before the next farmers market.

The biggest complaint I hear about local produce is that it doesn't have the shelf-life that produce from California does, even once it arrives here in the Midwest. The University of California at Davis suggests that Romaine should have a 21-day shelf-life at proper storage temperatures - that's our competition in the quality department. The whole idea of 2,000 miles fresher doesn't mean a thing if we aren't able to provide the shelf life that our customers need to move product through the distribution chain. And it's just as important for retail customers in a CSA or at a farmers market, since a long shelf life allows customers to buy more produce, and have the time to figure out what to do with it - or even to figure out when in their crazy day-to-day lives they are going to have time to prepare it.

At a practical level, I recommend that nothing goes to market, or gets packed into a bag or a CSA box, unless it has had at least twelve hours in the walk-in cooler to reach its desired storage temperature.

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Better Results Now

4/16/2015

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Systematically better results don’t usually result from the acquisition of a new tool, or doing a “better” job of adjusting your cultivators, repairing the leaks in your drip tape, or washing the carrots. Instead, better results come from better organization and coordination of the resources you have available and the activities you do with them.

On my own farm, and in my work with farmers around North America, the key to systematically better results has been to spend time managing – not weeding, not planting, not telling employees what to do, but engaging in the relatively simple act of observing, capturing information about what needs to be done, and making a plan to do it.

In my experience, the weekly field walk is the key black-belt move that makes the difference between managing and reacting. Every week, every field, high-tunnel, and greenhouse should get a visit for the sole purpose of observing and recording the work that needs to be done there: what weeding tool should be applied? Does the cover crop need to be mowed? Are the crops going to be ready to harvest this week or next? Are the transplants being over- or under-watered. By observing with intention, you increase the opportunities to catch problems before they get out of control, monitor the results of the choices you made previously, and plan the appropriate actions in response.

By engaging in this sort of ongoing development of a high degree of situational awareness, you set the stage for being pro-active, rather than re-active. You can plan your cultivation activities so that when the weather is right (or when the employees go home, or the crops are harvested), you aren’t trying to decide what to do, you just do it. You don’t miss weeds going to seed in your cover crop, or allow it to go past the optimal plow-down stage. You can find recipes for the CSA box before you’re writing the newsletter, and you can let wholesale accounts know that the broccoli will be ready, rather than that it is ready, allowing buyers time to adjust inventory. You can correct errors before they become chronic problems or flat-out crises.

A weekly review of what needs to be done and the overall condition of the farm elevates you from putting out fires to watching for hot spots, and puts you in the driver’s seat rather than just being along for the ride.

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Focus on Success Instead of Failure

4/9/2015

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When I started working on farms back in 1990, I got pretty lucky. Early on, I got to work on farms like Santa Barbara’s Fairview Gardens and Wisconsin’s Harmony Valley Farm, and moved through several research operations and even managed the gardens at Seed Savers Exchange – places where weeds simply weren’t tolerated, and where crops were, by and large, successful, even in adverse conditions.

My first year at Harmony Valley Farm – back then it was about 35 acres of vegetables, although it’s much larger now – was 1993, one of the wettest years on record. Despite the horrible growing conditions, not a weed went to seed on the farm (that sounds bold, but I am not exaggerating) – I clearly remember weeding crews bucketing weeds out of the fields so that they wouldn’t re-root in the ongoing rainfall.

And the crops performed well; in fact, I still have nightmares about the bumper crop of celeriac that year, which I spent day after day trimming and washing.

At Fairview Gardens and Seed Savers Exchange, the gardens were public or in public view, and image mattered, so fields were clean and the fields were well maintained.

At all of these farms, trucks and tractors were expected to start. Machinery worked when it was hooked up. Greenhouses didn’t freeze or overheat.

I was also very fortunate to be exposed to farm after farm where there was an internal expectation of success. Funny how that works – successful farmers tend to refer you to successful farms. When I saw farms that didn’t work, it left a deep feeling of unease that kind of gnawed at my gut – that’s not how things were supposed to be.

So when I started managing a farm on my own, and again when I bought my own farm, I expected the fields to be free of weeds.  They weren’t, but I knew that it was possible, and had an expectation that I would be able to create that result. I expected tractors and trucks to start, and machinery to work, and when it didn’t, I had an expectation that things would look different. It wasn’t always easy, and I didn’t always succeed, but my early farm experiences had created a frame of success that I could picture my own farm inhabiting.

Too often when we face failure, we focus on what went wrong, the mistakes that could have been avoided and the factors that kept us from getting the results we wanted. It is far more profitable to focus on what success looks like, so that you can begin to frame a model of what your farm’s success could look like.

Find successful farms – not farms that are a little bit successful, but farms that have withstood the test of time, that have respect in the community, that look like they work.

And when you do find success, work to understand what has fostered success on those farms: What are the circumstances that made this farm work here, and how do they apply in your situation? What skills do the farmers have that make them stand out, and how can you develop or hire those? What attitudes and attributes does the farm’s team bring to its work, and what you do to foster those same attitudes and attributes in your approach to your farm?

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