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Say What You Mean

8/6/2015

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I drove by a McDonald's recently. The sign on the front advertised Artisan Grilled Chicken.

I went in my local co-op and saw baby carrots that were just big carrots that were cut into pieces.

I went to farmers market and saw growers selling Sungold cherry tomatoes as heirlooms. Also, Green Zebra was released in 1983.

I've worked with any number of clients who call their experienced employees managers, but don't give them any decision-making power or the training to exercise it.

I have a daughter who says she's literally starving to death. She's not.

Various companies market CSAs that have very little to do with community, support, or agriculture - other than the fact that the food did originate with a farmer.

Language is a powerful tool, and its misuse does us all a disservice. I know my daughter isn't starving to death (that's what ramen noodles are for), but when I use language carelessly with customers and employees, I am setting myself up for misunderstandings and disappointments.

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Purple Pitchfork is a project of Renewing the Countryside, a non-profit dedicated to rural revitalization and collaborative farmer education that serves as the home for these resources Chris Blanchard created.
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