The price that a customer is willing to pay has everything to do with how much value they ascribe to your product.
It has nothing to do with your cost of production and marketing.
The cost of production and marketing determines how much you have to charge for your product in order to not lose money, or in order to make a certain margin or realize certain returns from your business.
But it has nothing to do with the price a customer is willing to pay.
Unless, that is, you decide to make the production and marketing part of the story that adds value to the product you are selling. The fact that it costs more isn’t interesting, and isn’t likely to add value to your product. The story of why is interesting, if you make it so.
It has nothing to do with your cost of production and marketing.
The cost of production and marketing determines how much you have to charge for your product in order to not lose money, or in order to make a certain margin or realize certain returns from your business.
But it has nothing to do with the price a customer is willing to pay.
Unless, that is, you decide to make the production and marketing part of the story that adds value to the product you are selling. The fact that it costs more isn’t interesting, and isn’t likely to add value to your product. The story of why is interesting, if you make it so.
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