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Marketing: Options & Approaches

11/15/2014

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Title
Direct Marketing Options and Approaches

Overview
Market farmers have a number of options for selling their vegetables. Chris Blanchard will discuss the options and considerations for a variety of marketing options, and some common themes to help you succeed no matter which you choose.

Outline
1. Business Philosophy
2. Marketing Philosophy
3. Market Locations
4. Market Segments
5. Deciding Where to Market
6. Farmers Markets
7. Wholesale
8. CSA
9. Organic
10. Priceless Practices for Sales Success

Series
In The Market

Topics
Marketing

Audience
All Farmers

Length
45 - 90 minutes

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    Workshop Topics:
    Business
    Finances
    Food Safety
    Irrigation
    Labor
    Management
    Marketing
    Post Harvest Handling
    Pricing
    Production
    Records Management
    Risk Management
    Scaling Up
    Season Extension
    Systems
    Transplants
    Value Added

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Purple Pitchfork is a project of Renewing the Countryside, a non-profit dedicated to rural revitalization and collaborative farmer education that serves as the home for these resources Chris Blanchard created.
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