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Marketing: Selling Crops to Food Stores

11/24/2014

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Title
Buy My Rutabagas: Marketing Horticultural Crops to Food Stores

Overview
To market your produce to food stores, you need to understand the world of retail produce. Chris Blanchard will share his approach to marketing to produce buyers, including communication, branding, how to determine your price, and how stores determine their prices.

Outline
1. The Number One Rule
2. Understanding the World of Produce
3. Quality
4. Marketing
5. Pricing Principles
6. Pricing Rules of Thumb
7. Margins in Different Markets
8. Rock Spring Farm’s Four Priceless Practices for Sales Success

The longer versions of this workshop include:
9. Determining Cost of Production and Marketing
10. Production Expenses
11. Ownership Costs
12. Valuing Labor
13. QuickBooks Classes for Tracking Production and Marketing Expenses

Series
In The Market

Topics
Business, Marketing, Pricing, Scaling Up

Audience
All Farmers

Length
60 - 180 minutes

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Pricing: How to Price Produce for Profit

11/19/2014

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Title
What It’s Worth: Pricing Produce for Profit

Overview
Being a sustainable farmer is more than the farming methods you use, it also means ensuring you can stay in business regardless of your marketing outlet.  Chris Blanchard will help you navigate pricing strategies to meet your customer needs and your farm's bottom line.

Outline
1. Pricing Rules of Thumb
2. Margins in Different Markets
3. Establishing Costs of Production
4. Production Expenses
5. Marketing Expenses
6. Ownership Costs
7. Valuing Labor
8. Quickbooks Classes

Series
In The Market

Topics
Business, Marketing, Pricing

Audience
All Farmers

Length
45 - 90 minutes

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    Workshop Topics:
    Business
    Finances
    Food Safety
    Irrigation
    Labor
    Management
    Marketing
    Post Harvest Handling
    Pricing
    Production
    Records Management
    Risk Management
    Scaling Up
    Season Extension
    Systems
    Transplants
    Value Added

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Purple Pitchfork is a project of Renewing the Countryside, a non-profit dedicated to rural revitalization and collaborative farmer education that serves as the home for these resources Chris Blanchard created.
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