Title
Buy My Rutabagas: Marketing Horticultural Crops to Food Stores
Overview
To market your produce to food stores, you need to understand the world of retail produce. Chris Blanchard will share his approach to marketing to produce buyers, including communication, branding, how to determine your price, and how stores determine their prices.
Outline
1. The Number One Rule
2. Understanding the World of Produce
3. Quality
4. Marketing
5. Pricing Principles
6. Pricing Rules of Thumb
7. Margins in Different Markets
8. Rock Spring Farm’s Four Priceless Practices for Sales Success
The longer versions of this workshop include:
9. Determining Cost of Production and Marketing
10. Production Expenses
11. Ownership Costs
12. Valuing Labor
13. QuickBooks Classes for Tracking Production and Marketing Expenses
Series
In The Market
Topics
Business, Marketing, Pricing, Scaling Up
Audience
All Farmers
Length
60 - 180 minutes
Buy My Rutabagas: Marketing Horticultural Crops to Food Stores
Overview
To market your produce to food stores, you need to understand the world of retail produce. Chris Blanchard will share his approach to marketing to produce buyers, including communication, branding, how to determine your price, and how stores determine their prices.
Outline
1. The Number One Rule
2. Understanding the World of Produce
3. Quality
4. Marketing
5. Pricing Principles
6. Pricing Rules of Thumb
7. Margins in Different Markets
8. Rock Spring Farm’s Four Priceless Practices for Sales Success
The longer versions of this workshop include:
9. Determining Cost of Production and Marketing
10. Production Expenses
11. Ownership Costs
12. Valuing Labor
13. QuickBooks Classes for Tracking Production and Marketing Expenses
Series
In The Market
Topics
Business, Marketing, Pricing, Scaling Up
Audience
All Farmers
Length
60 - 180 minutes
