Title
Marketing Me and My Rutabagas
Overview
Growing vegetables is only the first part of the market farmer’s job. Chris Blanchard will offer perspectives on managing the business and marketing side of your farming operation and life. This look at the basics of marketing, information management, and business relationships will provide both a theoretical framework and practical tips for improving your farming business.
Outline
1. Marketing Mindset
2. Marketing Expectations
3. Let ‘Em Know What You’ve Got, Let ‘Em Know What They’ve Bought
4. Getting People to Buy From You
5. Get Out There
6. Don’t Be at PITA
7. Have Some Sympathy
8. Rock Spring Farm’s 6 Priceless Practices for Sales Success
9. Three Things to Remember
Series
In The Market
Topics
Marketing
Audience
All Farmers
Length
45 - 90 minutes
Marketing Me and My Rutabagas
Overview
Growing vegetables is only the first part of the market farmer’s job. Chris Blanchard will offer perspectives on managing the business and marketing side of your farming operation and life. This look at the basics of marketing, information management, and business relationships will provide both a theoretical framework and practical tips for improving your farming business.
Outline
1. Marketing Mindset
2. Marketing Expectations
3. Let ‘Em Know What You’ve Got, Let ‘Em Know What They’ve Bought
4. Getting People to Buy From You
5. Get Out There
6. Don’t Be at PITA
7. Have Some Sympathy
8. Rock Spring Farm’s 6 Priceless Practices for Sales Success
9. Three Things to Remember
Series
In The Market
Topics
Marketing
Audience
All Farmers
Length
45 - 90 minutes
