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Pricing: How to Price Produce for Profit

11/19/2014

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Title
What It’s Worth: Pricing Produce for Profit

Overview
Being a sustainable farmer is more than the farming methods you use, it also means ensuring you can stay in business regardless of your marketing outlet.  Chris Blanchard will help you navigate pricing strategies to meet your customer needs and your farm's bottom line.

Outline
1. Pricing Rules of Thumb
2. Margins in Different Markets
3. Establishing Costs of Production
4. Production Expenses
5. Marketing Expenses
6. Ownership Costs
7. Valuing Labor
8. Quickbooks Classes

Series
In The Market

Topics
Business, Marketing, Pricing

Audience
All Farmers

Length
45 - 90 minutes

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    Workshop Topics:
    Business
    Finances
    Food Safety
    Irrigation
    Labor
    Management
    Marketing
    Post Harvest Handling
    Pricing
    Production
    Records Management
    Risk Management
    Scaling Up
    Season Extension
    Systems
    Transplants
    Value Added

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Purple Pitchfork is a project of Renewing the Countryside, a non-profit dedicated to rural revitalization and collaborative farmer education that serves as the home for these resources Chris Blanchard created.
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