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Costs, Pricing, and Wholesale Marketing

2/20/2015

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Friday, February 20, 2015
Cedar Rapids, Iowa


Event Link: Costs, Pricing, and Wholesale Marketing
Organized By: Iowa Valley Resource Conservation & Development

Presentation Summary
Being a sustainable farmer is more than the farming methods you use, it also means ensuring you can stay in business regardless of your marketing outlet. Veteran farmer and consultant Chris Blanchard will help you navigate pricing strategies to meet your customer needs and your farm's bottom line, and discuss strategies and techniques for reaching out to - and retaining - buyers from stores, restaurants, and wholesale distributors.

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Atlantic Canadian Organic Regional Network (ACORN) Annual Conference

11/12/2014

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Wednesday, November 12 - Friday, 14, 2014
Halifax, Nova Scotia


Event Links: Atlantic Canadian Organic Regional Network (ACORN) Annual Conference
Organizer By: Atlantic Canadian Organic Regional Network (ACORN)

ACORN’s conference is a fun, three-day event that brings together organic and sustainable farmers, processors and businesses from across the region—and beyond!


Chris' Presentations:

Panel: Pricing
Wednesday, November 12, 1:20 PM
This panel featuring Michelle Summer Fike, Chris Blanchard and regional farmers participating in ACORN's Organic Price Tracker initiative, will delve into some tough questions about pricing your organic products, from considerations about direct sales at the Farmers' Market, through your CSA or Farm Stand, or selling to retailers, restaurants or caterers, this workshop will discuss it all, with an interactive panel approach to generate discussion and hear ideas from participants.

Systems for Accountability and Efficiency for Direct Marketers
Wednesday, November 12, 3:40 PM
Whether you manage one seasonal worker or a large year-round crew, good management can make the difference between making headway on your farm's work, or just creating headaches. Consultant and veteran farmer Chris Blanchard has worked throughout the Midwest to develop systems that make it easy to achieve reliable results throughout your operation.

Ten Things to Think About When Getting Started in Market Farming
Thursday, November 13, 9:00 AM
Getting started in market farming means more than just growing vegetables. It means taking on the responsibilities of owning a business, managing markets, grappling with philosophies, and managing a labor force. Join Flying Rutabaga Works' Chris Blanchard for a look at ten things to think about as you prepare the ground for starting your market farm, or as you seek to expand your market farm into a significant income-generator for yourself and your family.

Fresh Culinary Herb Production on the Organic Farm
Thursday, November 13, 1:00 PM

Fresh-cut herbs can provide an attractive addition to the farmers market, CSA, or wholesale market farm, but they have unique requirements for production, post-harvest handling, and marketing. Join Chris Blanchard for this overview of propagation, field production, harvest strategies and techniques, and marketing.

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2014 What It's Worth: Pricing Produce for Profits

1/23/2014

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Thursday, January 23, 2014 
Vancouver, British Columbia

Event Link: Register here.
Organized By: UBC Farm Centre


Chris' Presentations:

Being a sustainable farmer is more than the farming methods you use, it also means ensuring you can stay in business regardless of your marketing outlet.  Chris Blanchard of Rock Spring Farm and Flying Rutabaga Works will help you navigate pricing strategies to meet your customer needs and your farm's bottom line.  This workshop will include methods for determining production costs and pricing across variation in your farm system including the differences between field production and season extension.

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2014 Minnesota Organic Conference

1/10/2014

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Friday, January 10, 2014
St.Cloud, Minnesota

Event Link: http://www.mda.state.mn.us/food/organic/conference.aspx 
Organized By: mda.state.mn.us

Chris' Presentations:

Join Chris for two great sessions about pricing and marketing at the nation's coldest organic farming conference!

Buy My Rutabagas: Marketing Horticultural Crops to Food Stores - To market your produce to food stores, you need to understand the world of retail produce. Chris Blanchard will share Rock Spring Farm’s approach to marketing to produce buyers, including communication, branding, how to determine your price, and how stores determine their prices. (Saturday morning at 8:00am)

What It's Worth: Pricing for Profits - Being a sustainable farmer is more than the farming methods you use, it also means ensuring you can stay in business regardless of your marketing outlet. Chris Blanchard of Flying Rutabaga Works and Rock Spring Farm will help you navigate pricing strategies to meet your customer needs and your farm's bottom line. (Saturday morning at 9:45am)

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What's It Worth: Setting Profitable Prices for Multiple Outlets

4/24/2013

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Wednesday, April 24 2013 

Online 

Event Link: Countryside Conservancy

Organized By: Countryside Conservancy

Chris' Presentations:

A free webinar hosted by Countryside Conservancy.

Being a sustainable farmer is more than the farming methods you use, it also means ensuring you can stay in business regardless of your marketing outlet.  Chris Blanchard of Rock Spring Farm and Flying Rutabaga Works will help you navigate pricing strategies to meet your customer needs and your farm's bottom line.

6pm Central Time.


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2012 Great Plains Growers Conference

1/5/2012

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Thursday, January 5, 2012 

St. Joseph, Missouri 

Event Link: 2012 Great Plains Growers Conference
Organized By: Great Plains Growers

Chris' Presentations:


Thursday full-day seminar: 


Post-Harvest Handling, Food Safety, and GAPs: Making It Work on a Real Farm - As the demand for local and organic food has exploded in the last five years, so has the expectation on the part of consumers and institutional buyers for clean produce that lasts on the shelf and in the refrigerator. At the same time, institutions have begun demanding food safety assurances, and now the Food Safety Modernization Act has opened the door for FDA regulation of the production and handling of fresh vegetables and produce. Join Rock Spring Farm's Chris Blanchard for a review of post-harvest handling practices, and the methods developed at Rock Spring Farm for meeting the documentation and record-keeping requirements of the GAPs audit process in a way that flows with the work on the farm, rather than existing as a separate set of tasks and requirements

Buy My Rutabagas: Marketing Horticultural Crops for Retail Sales - To market your produce to food stores, you need to understand the world of retail produce. Chris Blanchard will share Rock Spring Farm’s approach to marketing to produce buyers, including communication, branding, how to determine your price, and how stores determine their prices.

Ten Things to Think about about Getting Started in Market Farming - Getting started in market farming means more than just growing vegetables. It means taking on the responsibilities of owning a business, managing markets, grappling with philosophies, and managing a labor force. Join Rock Spring Farm’s Chris Blanchard for a look at ten things to think about as you prepare the ground for starting your market farm, or as you seek to expand your market farm into a significant income-generator for yourself and your family.


Transplant Production Systems - Greenhouse-grown vegetable transplants are an important part of a successful vegetable farm, and the systems you use for everything from transplant trays and benches to the transplanter you use to set your crop in the field have a significant impact on the quality of your transplants and the cost of producing them. Join Rock Spring Farm’s Chris Blanchard for a review of transplant systems on farms throughout the Upper Midwest.

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2011 Sioux Falls Organic Agriculture Conference

12/5/2011

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Monday, December 5 - Tuesday, December 6, 2011
Sioux Falls, South Dakota

Event Link: Sioux Falls Organic Agriculture Conference
Organized By: South Dakota State University


Chris' Presentations:
  • Monday, 9:40am Values and Scale in the Local Foods Marketplace
  • Monday, 1:15 - 5:00 pm Post-Harvest Handling, Food Safety, and GAPs
  • Tuesday, 8:20am Scaling Up to Fill the Plate: Right Sizing Your Vegetable Operation
  • Tuesday, 9:20am Extending Your Autumn Vegetable Season without Hoophouses
  • Tuesday, 10:30am Buy My Rutabagas: Marketing Horticultural Crops for Retail Sales

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    Transplants
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