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SWSWSWN

6/18/2015

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When it comes to dealing with sales, it's important to remember SWSWSWN.

Some will. Some won't. So what. Next.

Some folks will buy what you're selling. That's great.

Some folks won't buy what you're selling. It doesn't matter how good it is, how fair the price is, how righteous your growing practices are.

So what? That's business. Rejection of your product or your offerings or your price is not a rejection of you.

Move on to the next prospect, the next product, the next project.

(This works with crops as well as sales. Some crops will make it. Some won’t. It’s not about you, and it’s not always about your skill as a farmer. Sometimes things are simply beyond your control.)

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